LEAD GENERATION COURSE
Hello!
My name is Jo Gniewek, and I am the Senior System Implementation Officer at the Sales4Team Agency, which has developed and implemented a system that organises, streamlines and automates the process of generating B2B leads on LinkedIn and nurturing them through email marketing automation.
Together with the agency's specialists, who implement lead generation strategies for our clients daily, we have created a series of step-by-step lessons to introduce you to B2B lead generation.
Here we go!
Enlarge and improve your contact database with Sales Navigator
Sales Navigator is a suite of several tools to support sales and marketing professionals.
The most important feature of the package is an advanced search engine for people and companies on the portal - much better than the standard free search engine on LinkedIn.
Sales Navigator, however, apart from searching for and displaying a list of decision-makers who match your criteria, does not include automation and facilitation to reach potential customers more efficiently and conveniently.
These shortcomings are made up for by the Sales4Team System.
On LinkedIn, almost everyone shows off their position and where they work, and this is a huge advantage for this portal over Meta or Google platforms in reaching B2B contacts.
The Sales Navigator itself allows you to find and display contacts matching the criteria you indicate.
Once you have applied the filters, Sales Navigator will immediately display a list of people who match them, and you can review and save this list.
You can also import up to thousands of contacts from Sales Navigator into the Smart CRM module in Sales4Team with a single click.
Even contact details (emails and phones) will be imported.
√ location (countries, cities and equivalent provinces and districts)
√ industry (list of 421 industries) - download the list here
√ size of employment in the company
√ level of hierarchy in the company (e.g. director, board member, owner, etc.)
√ position
√ function (e.g.: sales, accounting, administration, purchasing, etc.)
Users who have not taken advantage of the free trial of Sales Navigator for at least 12 months can start this package free of charge for 1 month.
After this period, the standard price of the package is GBP79.99 net per month and the subscription can be cancelled at any time.
For occasional users who reach for SN, there is a trick: once the subscription has been activated, all you have to do is cancel the assigned card and, despite the lack of a payment method, the Premium package will still be active for an additional 2 months.
It also happens that after deactivating the SN, there is an offer to use the package for 50% cheaper for up to six months.
Once the search filters have been defined, it is useful to reach for the "save search" option, which saves the indicated criteria under the current date and any name.
The user can also add individual contacts to the "lead list" and companies to the "account list".
The above functions are a substitute for CRM and their usefulness in segmenting and organising the contact database is unfortunately minimal.
With the Sales Navigator package, you will receive 50 messages every month, which you can send to any user, even outside your contact network and without OPEN status.
Unfortunately, 50 is too small a number for InMails to represent a significant potential in the lead generation process. It is rather a modest addition.
InMails are, in their format, slightly different from the standard private messages you may send hundreds of per week.
InMail is sent from a separate "mailbox" located no longer in your personal profile, but in Sales Navigator. When you opt out of SN, you will lose all your InMail message history.
Sales Navigator will significantly improve your search for decision-makers and find many more.
In addition, you will easily import all these contacts into the Smart CRM module of the Sales4Team System and start automated lead generation with a single click.
Lesson 6 - B2B lead generation based on LinkedIn messenger
in the LinkedIn messenger to generate conversations with potential customers.
They will receive an invitation to enrol in the course at the e-mail address indicated.
The number of free places is limited!
Want to go back to the previous lessons?
COMPARISON OF LEAD GENERATION METHODS WITH LINKEDIN
MAKE THE BEST FIRST IMPRESSION
POSTS AND ARTICLES ON LINKEDIN TO SUPPORT B2B LEAD GENERATION
INVITATIONS TO CONNECT
